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ABA Marketing & Promotion

ABA Marketing offers an  effective service of connecting buyers and sellers of Ayrshire genetics. A marketing team of experienced Ayrshire members promotes the breed by assisting with public and private treaty sales. Members of the marketing team assist investors, established dairymen and families looking for 4-H projects by helping them locate sources of breeding stock, herd replacements and show animals. ABA Marketing arranges domestic and international sales of live animals, embryos and semen. Personalized assistance is available by contacting the Ayrshire Breeders' Association. 

Ayrshire Promotional Materials:


2007 Promotional Brochure


2007 Breeders Directory


2007 Ayrshire Youth Calendar  


Promotional Brochure


Promotional Brochure

Upcoming Ayrshire Sales:


March 27, 2008 - Ohio Ayrshire Spring Expo Sale, Columbus, OH

March 29, 2008 - Iowa Spring Sale, West Union, IA

March 29, 2008 - Blue Ribbon Calf Sale, W. Springfield, MA

April 3, 2008 - Kentucky National Sale, Louisville, KY

April 11, 2008 - New York Spring Ayrshire Calf & Heifer Sale, Syracuse, NY

April 12, 2008 - Wisconsin Spring Sale, Neillsville, WI

April 12, 2008 - Maryland/Delaware Ayrshire Assoc. All-Breed Calf Sale, Frederick, MD

April 19, 2008 - Pennsylvania Spring Calf Sale

May 10, 2008 - P&A Springtime Showcase, at the farm, Dyersville, IA

June 8, 2008 - National Ayrshire Convention Sale, Rochester, NY




Recent Ayrshire Sales:

world ayrshire event averages $5,637

  COLUMBUS, OH – Another record crowd attended the 2007 World Ayrshire Event on October 3 during the World Dairy Expo in Madison, WI. The 15 live animals sold in this elite event averaged $5,637 while the four embryo lots averaged $2,844.

Topping the sale was Lot #1, Covey-P&A Cal Jewel-ET. Stillmore Cattle Company of Pine Island, MN, had the final bid of $13,500. A winter calf, “Jewel” is sired by Margot Calimero and out of the well-known Covey-Farms Forever Jade, a 93 point Elite cow. Jade has records to 3-05 365D 31,380M 3.3% 1038F 2.9% 909P and was Reserve All-American in 2004 and 2005. The VG-86 granddam has several records over 20,000M. “Jewel” was consigned by P&A Ayrshires and Covey Farms, Dyersville, IA.

Drafted from the show after winning the summer yearling class, the second high-seller brought much excitement as well. Topp-View Pandalaro Vibrant-ET sold to Douglas Evans of Georgetown, NY, for $10,600. Sired by Yellow Briar Pandalaro, “Vibrant” was consigned by Topp-View Farm, Botkins, OH.

Rounding out the top three high sellers was a September Maple-Dell Soldier baby calf out of the 2007 World Dairy Expo Grand Champion, Family-Af-Ayr Cornelius Daisy. She was purchased by the partnership of Mackayr Farm and Family-Af-Ayr Farm of Princeton, IL, for $7,100. The dam is EX-93 and has records to 5-07 318D 20,770M 4.3% 894F 3.3% 684P. She has many national show titles and All-American winnings in her resume. The next dam is EX-92 and has over 110,000M lifetime. She was consigned by Sarah Borchardt, Caledonia, IL.

A package of five embryos sired by Lagace Modem-ET out of Stillmore Laro Isabella sold for $3,775. The EX-91 dam has several years of All-American credits and the EX-90 granddam has records to 4-03 365D 27,750M 3.6% 997F 3.2% 878P. This embryo package was consigned by Stillmore Cattle Company, Pine Island, MN, and purchased by P&A Ayrshires, Dyersville, IA.

A package of four embryos sold for $2800 from a pedigree with generations of cows ranked on the Ayrshire Elite list. They are sired by Des Chamois Poker-ET and out of Palmyra Romeo Rosy-ET, VG-89. She was nominated All-American in 2006, has records to 2-03 341D 23,860M 4.2% 1013F 3.3% 784P and is the maternal sister to the Ramius bull at Select Sires. The next dam is EX-90 with over 126,800M lifetime to date. The great-granddam is EX-91, has sons in A.I. and records to 5-09 365D 38,930M 3.2% 1228 2.9% 1127P. The embryos were consigned by Palmyra Ayrshires, Hagerstown, MD, and purchased by Ed Gill, Creston, OH, and Tom Wolf, Shreve, OH.

The sale was managed by the ABA Marketing Committee. Lynn Lee of Smyrna, TN, was the auctioneer and Eric Lang, Brooklyn, IA, read pedigrees.


national ayrshire sale averages over $3,200

COLUMBUS, OH – After anticipating the sale of the year for several months, Ayrshire enthusiasts were not disappointed with the quality of consignments offered at the National Ayrshire Convention Sale. Sponsored by the Illinois Ayrshire Club and managed by Chairman Gregg Borchardt of Caledonia, IL, the sale was held in Rockford, IL, on June 23, 2007. Auctioneer Lynn Lee of Smyrna, TN, struck off 59 live consignments averaging $3,283.

After successfully parading the tanbark in 2006 and winning the coveted All-American Spring Calf award, it was no surprise to anyone that the bidding was ferocious when this spring yearling hit the sale ring. Oak-Valley’s Wilton Bobbi Sue topped the sale at $11,100. She was consigned by Jeff, Lisa and Mary Holtz of Maquoketa, IA, and purchased by Ryan, Gwen and Kailyn Clark of Toulon, IL. “Bobbi Sue” is sired by Labrie Wilton-ET.

The second high seller at $10,000 was a Fall Calf sired by Lagace Sexapeal. Hall’s Jaye Sexy Blackie comes from a long maternal line of high-producers and show winners. The Very Good dam has records over 24,000M, and the Excellent granddam has records over 21,000M. Several family members have All-Canadian and All-American honors in their pedigrees. She was consigned by Gene Hall Jr. of Cushing, OK, and purchased by Beverly Donovan of Chesterfield, MA.

Another highlight of the sale came from the Moy-Ayr herd in Whitewater, WI. Moy-Ayr Laro Lacey-ET, a Jr. 3-Year-Old sired by Des Chamois Pat Laro-ET, sold for $7,200 to the partnership of Kara Kelly and Rebecca and Emily Schmidt of Deerfield, WI. “Lacey” attracted great attention in the sale as she is the daughter of the 2006 World Dairy Expo Grand Champion, Moy-Ayr Bonoparte Licorice, Excellent-92, who has also won five All-American titles. The granddam is Excellent-90, winner of two All-American awards, and has records to 22,860M at 8-00.

Scott Haynes of Tully, NY, sent one of his best 4-Year-Olds to the sale. Sired by Rosayre BB Marshall, Haynes-Farm Nikata brought $7,000 from the partnership of Steve McDonald of Princeton, IL, and Family-Af-Ayr Farm of Caledonia, IL. Haynes Farm is known for their deep cow families, and this consignment was no exception. The dam has lifetime credits over 125,000M 4.0%F and 3.2%P, while the granddam has lifetime totals over 111,000M 4.0%F and 3.3%P. The pedigrees runs deep for many more generations. 

Rounding out the top five sellers was a Woodland View Pardner-ET Summer Yearling from the same cow family as the Grand Champion of the 2006 Mid-Atlantic National Show and Res. Grand Champion of the 2006 World Dairy Expo. Maple-Dell Zorro Dafourth is an Excellent-94, Elite Cow with over 22,000M. Maple-Dell Pardner’s Dallas-ET sold for $6,800 to the partnership of Steve McDonald, Princeton, IL; Covey-Farms, Rose, OK; and P&A Ayrshires, Dyersville, IA. The dam is Excellent-90 with over 27,000M 4.9%F and 3.2%P. “Dallas” was consigned by David Patrick, Woodbine, MD.

In addition to the live animals, 11 embryo lots sold averaging $520 per embryo. The high-selling package at $825 per embryo was Lagace Modem-ET x Valevue BBK Minerva, Excellent-94. “Minerva” has records to 30,926M 5.5% 1699F 3.3% 1019P at 3-01 in 319 days. She was the Grand Champion of the 2005 and 2006 World Dairy Expo shows and has received All-American honors four consecutive years. This embryo package was consigned by Steve & Vicki Searles, Pine Island, MN, and purchased by P&A Ayrshires, Dyersville, IA.



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